As a newly established boutique ladies' gym in the heart of Riyadh, TrainWay was interested in a comprehensive business transformation to address challenges in performance, operations, customer acquisition, and profitability.

The process began with a deep discovery phase, which involved a holistic evaluation of all business functions. This was followed by in-depth market research and competitor analysis to identify key opportunities and strategic differentiators. Based on these findings, a robust business strategy was developed, which included the implementation of new operational policies and procedures to streamline the gym's daily activities. At the same time, a series of digital marketing campaigns were launched to improve customer acquisition and brand visibility. The multi-pronged approach successfully revitalized the business. The new strategy led to the creation of eight new revenue streams, six targeted marketing campaigns, and a remarkable 137% increase in monthly sales, demonstrating a significant improvement in both top-line growth and overall business performance for Train Way.